GAAP Dynamics builds high-value, best-in-class eLearning courses and training solutions for the accounting industry, serving both corporate clients needing customized training and individual professionals seeking easily accessible, credentialed online courses.

The goal for the new website was to streamline the user experience, increase site traffic, and boost conversion rates for multiple audiences. The site now integrates their learning management system with a robust ecommerce site to create a consistent brand experience for all customers. The integration of the LMS led to improvements in purchasing functionality and SEO performance, and the website now aligns with WCAG guidelines, making it accessible for all users.