KidMed is a pediatric urgent care provider with a welcoming, kid-friendly atmosphere. Their new visual identity needed to be warm and approachable, and reflect a sense of comfort that puts both children and parents at ease while staying true to their brand personality.

With this in mind, we crafted a playful yet professional brand identity, along with a cohesive website, office signage, and launch advertising to bring the KidMed experience to life.