CASE STUDY:

Luck Companies

Impact Report

Two beekeepers wearing protective suits inspecting a beehive outdoors in a green field under a sunny sky.

Open magazine spread with an aerial view of a construction site, large white and yellow text over the image reading "STONE IS THE START" and smaller text "of growing and scaling our family business."

Luck Companies is a leader in responsible growth and community-focused business practices. The Luck Companies Impact Report is a dynamic, educational storytelling resource that highlights the company’s environmental, social, and community impact across both print and digital platforms.

Open magazine celebrating 100 years of powering possibilities, with text about achievements, stories, events, and dreams, and images of a train, a person with a map, and two people sitting and walking.

Highly visual and associate focused, the report plays a key role in introducing Luck Companies to new markets while reinforcing the brand’s commitment to responsible growth. It illustrates the company’s people-centric culture, growth strategy, innovative approach to business, and commitment to associates and customers.

A two-page magazine spread featuring an industrial setting with large mining trucks and machinery at Powhatan Plant, with overlayed text, photos of workers, and coordinates over the scene.

To further enhance the launch, we designed event signage and a gallery wall installation at Luck Companies’ headquarters, bringing the report’s themes to life.

Four men are engaged in a discussion at a booth with banners displaying construction and environmental imagery. The banners include images of a person by a stream, heavy machinery like an excavator and bulldozer, and efforts related to environmental preservation.

Books displayed on white shelves in a modern interior with wooden walls and stone accents, decorated with green and blue balloons.

Indoor display with large graphics and texts, including two beekeepers in a field working with beehives, and colorful balloon decorations on the left. The display features the words "STONE IS JUST THE START" and logos for Impact Report and Luck Companies.

Group of four people engaging in discussion at an indoor event with promotional banners showing beekeeping activities and urban green space projects.

Indoor exhibition with informational display panels about a construction or engineering project, featuring images of workers, equipment, and site development, in a spacious hall with wooden floors, high ceiling, and natural light from windows.